BRANDING
Global Branding. Tyco International
As a brand champion working closely with department and project leaders, I was entrusted with developing a visual system that would unify all initiatives under a cohesive brand, ensuring simplicity, flexibility, and instant recognition.
Ani-aging line of products. Allergan Inc.
For this project, I customized the design to meet the unique needs of the client, who ultimately embraced the Phoenix concept. Hand-drawn with care, the Phoenix symbolized rejuvenation, making it a perfect fit. This experience highlighted the power of leveraging my specific skill set—drawing—to create work that is both unique and impactful.​
Operational excellence program. Comcast
I thoroughly enjoyed working on this project for Comcast. Despite the pressure of tight deadlines, I was proud of my ability to stay creative under such constraints. The new branding for Outstanding Operational Excellence was met with great enthusiasm and was successfully rolled out with pride.
Re-branding. Bala Consulting Engineers
An established engineering company sought to rebrand in response to a shift in its business model. During a brainstorming session, the client’s team was uncertain about the direction for their brand. However, as they discussed their plans to expand into telecommunications, waterways, and landscape design, I could sense their excitement. Drawing from that energy, I designed a logo that merged structured letterforms with fluid shapes. By closely listening to the client’s needs and translating their business objectives into impactful branding, I was able to address this creative challenge effectively.
New Branding. Ger Real Estate
I thoroughly enjoyed creating a new corporate identity for Ger Real Estate. With a clean slate, I had the opportunity to help bring my client's vision of launching a new business to life. The real estate market is highly competitive, with many large players, making differentiation crucial. To develop a strong brand identity, I began with extensive audience and competitor research, ensuring that the visuals were built on a solid foundation of insights and market knowledge.
Re-branding. Bdirect advertising agency
Collaborating with my fellow creatives on this project was both rewarding and challenging. The agency's founders had distinct and compelling ideas about the brand direction, and narrowing down the final concept required meticulous diplomacy. Ultimately, we crafted a logo that truly captured the agency's spirit and business ambition. This project was a fantastic experience, working with clients who had a clear vision and finding the best way to bring that vision to life while achieving a strong, cohesive outcome.